24Hours Advertising is the #1 BTL (Below-the-Line) advertising/promotion service provider in West Java, Indonesia.
In today’s cut-throat competition, below-the-line promotions have become indispensable tools for both start-ups and large organizations, thanks to the low cost factor. At least 70% of the decisions on whether to buy something or not is made at the shop floor.
What is Below-the-Line (BTL) advertising or promotion method?
In a nutshell, while other promotions are tailored for a mass audience, BTL promotions are targeted at individuals according to their needs or preferences. Below the line advertising is meant to illicit a more direct response than above the line advertising. This is why BTL is so powerful to promote your company’s product/services or brand.
BTL promotion is efficient and cost-effective for targeting a limited and specific group. BTL is a common technique used for “touch and feel” products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL helps your company establish one-to-one relationship with consumers!
Benefits:
The results of a below the line advertising campaign can be much easier to measure than results from a traditional media campaign involving TV and radio. Direct marketing responses and sales are easier to track because the contact with the consumer is more obvious. Companies might also find some benefit of not paying commission to an ad agency, which the agency charges by acting as a “middle-man” between you and the large media outlet. This can potentially create a greater profit margin if the results of the campaign are good.
Effects:
According to Geoff Lancaster, a marketing professional from the UK, below the line advertising promotions are becoming a more essential part of the communication mix of every company, and as people continue to get more habituated to traditional above the line techniques, this trend will continue. What this means is that more interaction-based advertising such as exhibitions and sponsorship activities, which are all growing in popularity, will continue an upward trend into the advertising field.
Why wait? Contact us for a free consultation… let us show you how you can utilize BTL advertising or promotion method to increase your profits.
